CLIENT SPOTLIGHT - SECRETS OF SALEM

SEE THE SITE LIVE: www.secretsofsalem.com

SERVICES PROVIDED: Squarespace Website Design + Branding + Photography + 3rd Party Integration

 
 
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Secrets of Salem is staffed by locals and lovers of all things Salem! We are a diverse group brought together by a shared love of the city, and its rich history. Our guides are teachers, musicians, and professional speakers with a passion for sharing our beloved city with new friends from around the world. We can’t wait to meet you!
— Maria McQuaid
 
 

DESIGN BRIEF


Secrets of Salem is a tour company located in Salem, Massachusetts. Staffed by locals and lovers of all things Salem, they create intimate tours of this magical and historic city. Secrets of Salem was a new business looking for everything including branding, logo design, photography and a new website with 3rd party integration. Their brand needed to capture their personalities as well as both the modern charm and dark history of Salem. Their branding and color palette were inspired by the fall in Salem … the most magical time of the year.

 

MOOD BOARD


 
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PHOTO CREDITS: starry night: Hamish Weir - Unsplash | wickedness:Karen Grant | candle: Kayla Maurais - Unsplash| SOS @ Witch House:Karen Grant | moon:Sam 🐷 - Unsplash

 

LOGO DESIGN


 
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WEBSITE DESIGN


 
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PHOTOGRAPHY